The Association for Accounting Marketing (AAM) is hosting a training session on a toolkit developed by the AAM DEI Committee specifically for accounting marketers. This training is for AAM members only. Regardless of what stage your firm is at right now, the toolkit outlines helpful strategies to get started on creating a DEI program or re-energizing a stalled effort. The toolkit explores topics, such as building the business case for DEI, organizational structure, and the use of external resources, among others.
Top of mind for all marketers is that no firm has been left unscathed by the Great Resignation. A consistent and effective DEI program could be the key to supporting a firm culture that attracts and retains top talent during this time of uncertainty. Marketers have a great deal to offer in this area, and many have already joined forces with human resources and recruiting to help market their firms to candidates.
The panel discussion features insights from:
This training will discuss how one might use the toolkit depending on your firm’s DEI progress. The panelists will explore three possible turning points:
Cost: Members OnlyRegister Now