Greg: This is PKF Texas the Entrepreneur’s Playbook. I’m Greg Price, Director of Consulting Solutions, and I’m here again with Robin Tooms, the Vice President of Strategy for Savage. Robin, welcome back to the Playbook.
Robin: Thank you, Greg.
Greg: So Robin, in my blog, I talk about digital tools, fads, what’s going on out there today, and it’s changing really rapidly. How does one stay on point with all of this stuff?
Robin: Oh, you’re right. It’s tough. I get questions all the time like, “Should I be on Facebook?” Everyone’s just getting so seduced by all the channels that are emerging every day but really you have to take a step back and look at your strategy first, then choose which channels you need to be on.
Greg: So that sounds great, but how do we get started down the path?
Robin: Well, I would say a process for getting started on digital strategy would be to first look at what your core user experience should be and develop your content strategy from that. Then think about how your audience likes to engage with you. So your relationship marketing and this is where you consider channels such as social media or e-mails. And finally, really look at how you’re integrating all of this with your analytics and your metrics, so that you can have the proper ROI and lead generation numbers from all of this.
Greg: Wow, Robin, that’s great insight. I know our audience will appreciate that value you provided right then. Can we have you back at some time in the future?
Robin: Yes, definitely.
Greg: Okay, great. We’ll have you back on the Playbook. This has been another Thought Leader Production, brought to you by PKF Texas, the Entrepreneur’s Playbook. Tune in next week for another chapter and remember, if you’re looking to enhance or provide clarity to your digital world for your company, go to savagebrands.com.