It’s Not What You Know, It’s Who You Know

by | Mar 21, 2007 | Observations

Where do you find your technology/web developers or designers? Do you seek out referrals or hire a recruiter?

A recent survey conducted by the American Marketing Association and Triple Dog Dare Media in Austin, found that over 52% of respondents relied on referrals or word of mouth and another 8% hire family members, friends or neighbors. 

Those responses bring to mind the old adage, “It’s not what you know, it’s who you know.”

Have you found with our increasing connectivity that it’s easier to network and seek out referrals for finding both employees and clients? If not, what roadblocks have you found? 

Have you hired employees or had potential clients who found you via word of mouth?

There doesn’t seem to be one standard answer to these questions, but I’d like to hear your thoughts on what’s worked best for you and your company.

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