Content Marketing Strategy – HiMA Interactive Strategies Conference 2014

by | Sep 15, 2014 | PKF Texas - The Entrepreneur's Playbook®


Jen: This is the PKF Texas: Entrepreneur’s Playbook. I’m Jen Lemanski, this week’s guest host, and I’m here with Kelsey Ruger, the Chief Experience Officer at CogMine and also the president of the Houston Interactive Marketing Association. Welcome back to the Playbook, Kelsey.

Kelsey: Thanks. Thanks for having me again.

Jen: So we’ve talked a little bit about the Interactive Strategies Conference, and it’s such a big deal for you guys at the HIMA. Tell me, can we dive a little bit deeper into what the content for the conference is gonna be?

Kelsey: Sure. So the big topic is content marketing, and when you think about content marketing there’s basically three things to think about. There’s your planning and strategy. There is your execution and distribution, and then there’s design of the whole thing. And so what we decided was rather than thinking about things like video and social media and blogging, let’s think about the way people work in their process. And so we’ll have some things that are dedicated to the strategy of content marketing, some are all about distribution and execution, and then there’s a track that’s dedicated to design. And that could be visual design. It could be the design of how you put these things together. But the whole idea is to give the audience a holistic view of how you manage your content marketing workflow.

Jen: So I’m sure you’ve got a few speakers lined up. Are there any notables?

Kelsey: Yes. So this year we really wanted to focus on targeting some of the people who are really out there talking about content marketing and pushing this as something that companies should be utilizing as a tool-set. So we have speakers from HubSpot, from Medium. We actually have one of the founders of Medium and one of the early employees that was at Twitter.

Jen: Oh cool.

Kelsey: So we really thought about who should be the speakers and who might be able to present the best information to the audience.

Jen: That sounds like a lot of information. I’m sure there’s a website. Where can people go if they’ve got questions?

Kelsey: Sure. They can go to the Houston Interactive Marketing Association website, which is And on that site you can find out more information about the conference, the speakers, and all of the different tracks that we have lined up.

Jen: Perfect. Sounds great. Thanks for being here, Kelsey.

Kelsey: No problem.

Jen: This has been another Thought Leader Production brought to you by the PKF Texas: The Entrepreneur’s Playbook. Tune in next week for another chapter.

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