Pay Per Click and Content Driven Search Engine Optimization

by | Feb 6, 2012 | PKF Texas - The Entrepreneur's Playbook®

Note: Running weekly in, PKF Texas – Entrepreneur’s Playbook® is a continuing series of tips brought to you by Greg Price. These run Sunday evenings during the BusinessMakers Radio Show on KPRC 950AM.

PKF Texas: The Entrepreneur’s Playbook® – Brian Gaubert from The Businessmakers on Vimeo.

Greg: This is PKF Texas and another chapter of the Entrepreneur’s Playbook. I’m Greg Price, Director of Consulting Solutions and I’m here with Brian Gaubert, founder and CEO of ContentActive, one of our clients. Brian, welcome to the Playbook.

Brian: Thanks, Greg. Thanks for having me.

Greg: So Brian, if I’m an entrepreneur and I’m trying to get my business recognized by the search engines, is there any secret about that that I should know about?

Brian: Well there are a few secrets but I’m gonna tell you about one of the best secrets and it’s called Pay-Per-Click. Pay-Per-Click gives you the ability to pay per click. It gives you good results in the search engines and you get them very quickly and you play with the big boys.

Greg: So is there anything else that you can get?

Brian: There is. It’s called Search Engine Optimization. If you build your website with great content, you will play with others in optimized content and you will get good rankings.

Greg: Sounds like that’s why I need an advisor like ContentActive to help me get there.

Brian: That’s right.

Greg: Brian, thanks for being here today. Will you come back and join us again sometime?

Brian: Absolutely.

Greg: Fantastic. This has been another thought leader production brought to you by PKF Texas, the Entrepreneur’s Playbook. Tune in next week for another chapter and if you’d like to learn more about ContentActive, you can find them on the Web and

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