PKF Texas – Entrepreneur’s Playbook®: Your Greatest Asset

by | Sep 10, 2010 | PKF Texas - The Entrepreneur's Playbook®

Note: Running Fridays in FromGregsHead.comis a continuing series of tips brought to you by Greg Price. These run Saturday mornings during the BusinessMaker’s Radio Show on KPRC 950AM. Audio files can be found on the PKF Texas – Entrepreneur’s Playbook® page of the PKF Texas website. 

The greatest asset a person has is not their home, nor their bank account.  It is their credibility.

The other day I was reminded of this when scanning Bill Peery’s Common Sense Series.  You see, as a client service executive that sells and delivers professional services on a regional and global basis I am always working hard with my team and our clients to maintain our credibility.

The fastest way to lose your credibility is to “over-promise” and “under-deliver.”  Tell them what they want to hear and then hope through Divine Providence or dumb luck, you somehow deliver.  Do that a couple of times and your credibility quickly evaporates.

In our work, we hear from our clients all types of feedback about our services.  To our benefit it’s mostly good, but sometimes we hit a speed bump and we find that we need some fine tuning.  But one thing is clear, a person with credibility is easy to spot like a diamond in a bed of coal.  Getting feedback on our services helps make us a better organization.  More importantly our clients see the difference in our credibility vs. our competitors.

It’s difficult to get a creditable person to make a promise. That’s because they aren’t going to promise something, unless they are sure they can deliver.  They what they say they are going to do.

And the word for that is integrity.


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