PKF Texas – Entrepreneur’s Playbook®:Making IT Investments Today

by | Jun 26, 2009 | PKF Texas - The Entrepreneur's Playbook®

Note: Running Fridays in FromGregsHead.comis a continuing series of tips brought to you by Greg Price. These run Saturday mornings during the BusinessMaker’s Radio Show on KPRC 950AM. Audio files can be found on the PKF Texas – Entrepreneur’s Playbook® page of the PKF Texas website.

Recent studies by several outstanding research firms like: Forrester Research, McKinsey & Company and MIT have found that spending wisely in today’s economy will have significant paybacks to the Companies that can choose their projects wisely.  In fact McKinsey’s survey of 1,000 mostly global companies that weathered the 1990-1991 global recession, emerged from the recession as winners based upon a refocus of their spending, not just cutting it.

The McKinsey survey showed that the successful companies actually spent more in IT, SG&A and Advertising.  And  recent research by MIT Professor Erik Brynjolfsoon also indicates that organizations wishing to climb the productivity curve understand the importance of IT in the future.

Learning to do more with less, using technology to leverage personnel and provide greater coverage of expertise can bring positive results to your financial success. If you can reprioritize your spending, you will see gains in the turnaround and excellent your business immediately.

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