PKF Texas – Entrepreneur’s Playbook®:QR Codes

by | Oct 29, 2010 | PKF Texas - The Entrepreneur's Playbook®

Note: Running Fridays in FromGregsHead.comis a continuing series of tips brought to you by Greg Price. These run Saturday mornings during the BusinessMaker’s Radio Show on KPRC 950AM. Audio files can be found on the PKF Texas – Entrepreneur’s Playbook® page of the PKF Texas website.

Ever wondered about those square dot matrix looking codes that appear in advertisements?  They are called QR (or Quick Response) codes.  Popular in Japan, and appearing more frequently in the US, QR codes link offline interactions with a brand.

Marketers are using these codes as another layer of their campaigns.  There are many free QR Code generators on the internet.  The generator takes a url you provide and turns it into the QR code.  It’s a quick, free way to add value to the information you are providing your customers.  Companies are using the codes in print advertising, on billboards, packaging, and even business cards.   The codes can link to your website, a coupon, a white paper or driving directions.

To access the information associated with the code, you need a smartphone with a camera and a QR code reader app.  Again, there are many free apps available if you search your app store.  The camera “reads” the code within the app then takes you to the information embedded in the code.

I created a QR code linking to the Technology Solutions page of and have posted it on my blog, for you to try out.  I created it using  The possibilities with these codes are only limited to the information you embed. 


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