PKF Texas – The Entrepreneur’s Playbook: Search Engine Optimization Part 1

Note: Running most Fridays in FromGregsHead.com, is a continuing series of tips brought to you by Greg Price. These run Saturday mornings during the BusinessMaker’s Radio Show on KPRC 950AM. Audio files can be found on the Entrepreneur’s Playbook page of the PKF Texas website.

This is the first of a two part tip brought to you by Susan Ward of Cypress Technologies and PKF Texas.

In the age of Web 2.0, many people talk about Search Engine Optimization, or SEO, but there are those who are still unsure of what this means for their website.

SEO is the process of choosing targeted keywords and phrases to ensure a webpage is well placed when returned in search engine results. The goal of effective SEO is to have your pages listed on the first or second page of results. Most people won’t look much further than that for information.

To do this, there are five basic rules to keep in mind:

First, remember that each page of your site is a separate entity. You need to apply the basics of effective SEO to each individual page.

Second, Choose appropriate key words or phrases for each page. The specific phrasing matters. There are online tools such inventory.overture.com, where you can enter search terms and view the most popular phrasing of that term.

Tune in next week to hear the last three rules of SEO.