PKF Texas – The Entrepreneur’s Playbook: Vision & Values Statement

by | Feb 2, 2007 | PKF Texas - The Entrepreneur's Playbook®

Note: Running most Fridays in FromGregsHead.comis a continuing series of tips brought to you by Greg Price. These run Saturday mornings during the BusinessMaker’s Radio Show on KPRC 950AM. Audio files can be found on the Entrepreneur’s Playbook page of the PKF Texas website.

This tip is brought to you by Rebecca Ryan, of Next Generation Consulting, Inc.and PKF Texas.

A company’s vision and value statement tell the overall goals and priorities of an organization.

By having a concise vision and values statement you let your employees and clients know the high level of service you expect to provide, and the foundation on which your company is built. Post this information on your corporate website so everyone can easily access it.     

The vision and values statement also give your employees a sense of meaning and purpose as to their roles within the company. If they strive to fulfill the company’s vision and values, they will feel like they are more connected to the organization. And that will produce better financial results. It all goes back to the mantra, that if the employees are happy- they work harder and the company sees results with an improved bottom line.

This may seem like a minor thing but it sets the tone of your business, and guides the strategy, ultimately providing a road map for success.


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