Note: Running most Fridays in FromGregsHead.com, is a continuing series of tips brought to you by Greg Price. These run Saturday mornings during the BusinessMaker’s Radio Show on KPRC 950AM. Audio files can be found on the Entrepreneur’s Playbook page of the PKF Texas website.
In the competitive market for talent, you can’t afford to only promote your company when you are recruiting entry-level and experienced professionals.
You also have to promote your city and what makes it different from others recruits may be considering.
What advantages does your city have over others? Lower taxes? Cheaper average gas prices? Unique social scene?
Houston, for example, has one of the lowest costs of living of major cities in the country. That is certainly attractive to recent graduates just starting out, as well as experienced professionals looking to relocate from more expensive cities like Los Angeles or New York City.
For next generation talent, where they live is just as important as their job. So don’t just sell your company, sell your city too.